PODCAST REPORT IN JAPAN Survey of Podcast Usage in Japan (2020)
Otonal Inc. (Tokyo Japan Chuoku) and Asahi Shimbun Co., Ltd. (Tokyo Japan Chuoku) jointly conducted a survey on podcast usage, "PODCAST REPORT IN JAPAN: Survey of Podcast Usage in Japan (2020)" in December 2020.
The survey was conducted from December 4th to December 5th, 2020, targeting 10,000 men and women between the ages of 20 and 69.
In response to the recent increase in podcast listeners in English-speaking countries and markets, this study aims to understand the listening trends of podcast listeners in Japan.
Summary of Survey Results
- Japan has over 11 million podcast listeners.
- More than half of podcast listeners in Japan are in their 20s and 30s.
- 47.1% of podcast listeners in Japan started listening to podcasts within the past year; overall, the number of podcast users in Japan skyrocketed in 2020.
- Podcast listeners are more likely than non-listeners to search for more information about topics, products, etc.
- "News" is the most-listened genre at 54.8%. Other high-ranking genres are "Music" and "Comedy."
- Two-thirds of listeners have searched for more information after hearing about something on a podcast. One-third of listeners have purchased something after hearing about it on a podcast.
