Otonal Inc. and The Asahi Shimbun Company announced on February 28, 2025, the results of the "PODCAST REPORT IN JAPAN Survey of Podcast Usage in Japan #5" was released. This English version was released in March 2025.
This year's survey, the fifth in the series, was conducted from December 6 to December 7, 2024, targeting 10,000 men and women aged 15 to 69. The report, "PODCAST REPORT IN JAPAN Survey of Podcast Usage in Japan #5" summarizing usage rates, usage scenarios, usage methods, and comparisons with other media, has now been released in English.
Summary of Survey Results
- The average usage rate of podcast users across all age groups is 17.2%, with a high usage rate among young people: 34.0% of the population in their teens (15-19 years old) and 27.3% of those in their 20s.
- Podcast usage is second only to TikTok and higher than Facebook among all age groups.
- Podcast users are more likely to participate in elections than non-users.
- About 50% of all users listen to programs that last less than 30 minutes, and about 40% of teens listen to programs that last less than 20 minutes.
- YouTube is the number one listening platform, with Spotify in second place.
- 30.7% of users have consumed video podcasts.
- More than 50% of users have searched for, purchased, or visited a product, place, or service they heard about in a podcast.
- When compared across seven media, including YouTube and TV, podcasts have the highest percentage of Gen Z users (15-29), especially among those in their 20s, surpassing TikTok.
