PODCAST REPORT IN JAPAN Survey of Podcast Usage in Japan (2022)
Otonal Inc. (Tokyo Japan Chuoku) and Asahi Shimbun Co., Ltd. (Tokyo Japan Chuoku) released a survey regarding podcast usage in Japan for 2022, "PODCAST REPORT IN JAPAN: Survey of Podcast Usage in Japan (2022)” in February 2023. This English version was released in April 2023.
The survey was conducted from December 16th to December 17th, 2021, targeting 10,000 men and women between the ages of 20 and 69.
In response to the recent increase in podcast listeners in English-speaking countries and markets, this study aims to understand the listening trends of podcast listeners in Japan.
Summary of Survey Results
- There was an increase in podcast listeners from the previous year. Japan’s domestic podcast usage rate is 15.7%, and the total number of domestic listeners is estimated to be 16.8 million. (Estimated from the population and Internet usage rate of each age group of 15-69 years old.)
- 14.9% of podcast listeners are in administrative positions.
- 28.1% of 15-29 year olds use podcasts monthly.
- Spotify continues to grow in podcast listening platform usage rates.
- Listening situations reflect a return to lifestyles before Covid-19.
- 13.5% of podcast listeners have podcast distribution experience, and 80% of them are in their 30's or younger.
- In comparison between podcast listeners and YouTube users, podcasts have a higher proportion of young people, and both information sensitivity and annual income are higher.
